ABOUT WOULD YOU EVER

WOULD YOU EVER BEGAN WITH TWO FRIENDS TALKING ABOUT CREATING SOMETHING TOGETHER. THERE WASN'T A FIXED PLAN FOR WHAT IT NEEDED TO BECOME, JUST A SHARED INTEREST IN CLOTHING, PHOTOGRAPHY, TRAVEL AND THE IDEA OF BUILDING SOMETHING OF OUR OWN.

WHAT FOLLOWED WAS A MIX OF IDEAS SHAPED BY THE PLACES WE VISIT, THE PEOPLE WE MEET AND THE EXPERIENCES WE COLLECT ALONG THE WAY. THOSE INFLUENCES CONTINUE TO SIT AT THE HEART OF WYE, NOT JUST IN WHAT WE MAKE, BUT IN HOW WE PHOTOGRAPH IT, THE STORIES WE TELL AND THE PEOPLE WE CHOOSE TO WORK WITH.

CLOTHING IS WHERE WE'VE CHOSEN TO START. AT THE FOUNDATION ARE HIGH-QUALITY EVERYDAY PIECES THAT FEEL GOOD TO WEAR, ARE EASY TO LIVE IN AND BECOME THE THINGS YOU NATURALLY REACH FOR AGAIN AND AGAIN. PIECES THAT CAN TRAVEL WITH YOU, PICK UP MEMORIES AND BECOME PART OF YOUR OWN STORY.

AS WYE DEVELOPS, WE WANT THE COLLECTIONS TO EVOLVE WITH US. ALONGSIDE THOSE ESSENTIALS, WE'LL GRADUALLY INTRODUCE MORE DISTINCTIVE PIECES, EXPLORING DIFFERENT FABRICS, SILHOUETTES, DETAILS AND IDEAS. PIECES THAT FEEL A LITTLE MORE UNEXPECTED AND SPECIAL, BUT STILL BELONG NATURALLY WITHIN THE SAME WARDROBE.

THE ESSENTIALS ARE THE FOUNDATION, BUT THEY GIVE US THE FREEDOM TO KEEP EXPERIMENTING WITH WHAT COMES NEXT.

AND CLOTHING ITSELF IS ONLY THE STARTING POINT FOR A MUCH WIDER CREATIVE PROJECT. WE SEE WYE AS A SPACE TO EXPLORE IDEAS, TELL STORIES, COLLABORATE WITH PEOPLE WE ADMIRE AND CREATE EXPERIENCES THAT BRING PEOPLE TOGETHER. OVER TIME, THAT MIGHT TAKE US INTO NEW PLACES, NEW OBJECTS, EVENTS, FILMS, PHOTOGRAPHY OR THINGS WE HAVEN'T THOUGHT OF YET.

WE DON'T KNOW EXACTLY WHERE IT WILL LEAD, AND WE LIKE IT THAT WAY.